IWANA TACO FOOD OUTLET
Brand identity & multimedia campaign
To launch the new taco outlet in the UBC AMS Student Nest on campus, we decided to go bold.
Working with graphic designer, Angus Wong, we directed the branding identity and #chasetheiguana promotional campaign. The arresting graphics captured the energy of student life, with multi-coloured picnic tables to add to the feeling of a tasty and fresh street food experience.
Student leader and influencers to spread the word on social through an engaging social media contest, as well as tee shirts, and signage.