About me
My passion is to connect people through powerful, engaging storytelling.
I’m an expert writer, digital storyteller, and marketing and communications strategist with over 15 years experience working on integrated media campaigns, video, web, broadcast, print, photography, and social media projects. My values-driven clients range from international not-for-profit organizations to innovative technology start-ups.
As an award-winning author, I also explore the world through fiction, non-fiction, travel stories and essays. Find out more about my literary work here. Life on Mars is my debut short fiction collection.
I’d love to hear from you. Say hello!
Digital Storytelling
Professional writing across all media, from scriptwriting to web and social media content.
Brand Identity
Building brand strategy from the ground up and refreshing brands to increase target audience reach and retention.
Web Content Development
User-centered content development and strategy that’s SEO-optimized and unique to your brand.
Video
Writing, directing and and production, from documentary features to corporate videos.
Consulting
We provide consulting to national and SMEs in strategic communications, brand identity, digital strategy, content development, and marketing and communications planning.
Photography
Visual content dramatically improves engagement. We offer travel photography, social media content, portrait and product shots, and more.
My work
A few recent portfolio samples, including branding, video, and integrated media campaigns.
Leavetown.com branding and content development
WIEGO International videos & photography
NEST branding & website
Testimonials
Chester Ku-Lea
Entrepreneur, founder of Leavetown.ca
“Lori was an indispensable strategist with exceptional knowledge of the travel landscape. She brought a depth of experience, pragmatism, strong leadership, creativity, and a great team attitude.”
Rhonda Douglas
WIEGO Global Program Advisor
“Lori wrote, directed and produced our videos in a very tight time-frame. We greatly appreciated her commitment to ensuring the final product would meet our needs, and her ability to grasp complex situations quickly and turn them into a compelling narrative.“
Susan Scott
Editor & Workshop Leader
“Passion, precision, beauty, power and dynamism—this is storytelling that’s riveting and intimate. That’s real. A McNulty story is never just a story. It’s a tour-de -orce.“
Let’s start something new
Say Hello!
If you’ve got a creative project, are interested onsulting, or just have a question, I can help. Send me a note and let’s get started.