CAMPAIGN + MULTIMEDIA
VANCOUVER HOLOCAUST EDUCATION CENTRE
Every year, the Vancouver Holocaust Education Centre (VHEC) launches a unique annual campaign to encourage donors to support their work in education, museum exhibition development, public programs and collections including video testimonies. Key to this work is ensuring Holocaust survivor testimony is also available for generations to come.
Concepts
Lori McNulty
Categories
Web content
Branding
Fundraising
FUNDRAISING CAMPAIGNS
As annual reports evolve, many are moving to digital only formats. The VHEC had created a more traditional annual report that did not focus on impact or the many audiences that are supported by their work. The new design profiled personal stories of impact and easy to view highlights.
ANNUAL REPORT
As annual reports evolve, many are moving to digital only formats. The VHEC had created a more traditional annual report that did not focus on impact or the many audiences that are supported by their work. The new design profiled personal stories of impact and easy to view highlights.
NEWSLETTER REBRAND
The VHEC has a popular newsletter among its members and other subscribers. Instead of including heavy text and logos, the design featured engaging, easy to read and scannable content with clear and compelling calls-to-action.
WEBSITES
In leading a multi-year digital platform renewal project, the VHEC landing page and home page are being re-envisioned. The new directions embrace future branding direction and enable visitors to find material faster in the short run.
SOCIAL MEDIA
A selection of social media posts — concepts, creative and design produced by Lori McNulty.
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