CAMPAIGN + MULTIMEDIA

VANCOUVER HOLOCAUST EDUCATION CENTRE

Leavetown needed to update a brand that would capture the imagination of outdoor adventures. To distinguish itself from major travel booking engines, Leavetown had to look and feel different. The idea? Brand professional booking with local knowledge. The brand slogan “Explore like a local. Book like a pro” was born.

Team

Lori McNulty
 

Categories

Web content
Branding

Travel blog

Media stories

LEAVETOWN VACATIONS

Originating in Canmore, Alberta, Leavetown wanted to expand its base of vacation accommodation and local experiences to become a truly national brand.

INVITING THE WORLD TO EXPLORE CANADA

Destination Canada

Proud promoters of Canada to the tourism industry and to global travelers and industry leaders,  Destination Canada is headquartered in Vancouver, Canada with offices in ten major and emerging markets from Germany and India, to South Korea.

Content Strategy

As a global traveler, writing about Canada has been the joy of a lifetime.  Launching the Destination Canad a global site and then creating strategies to encourage the world to visit breathtaking places and warm hearted locals is endlessly inspiring.

Web Content

Working with Destination Canada to share Canada’s signature travel experiences is an adventure in itself. Creating consumer content for celebrated urban destinations, to local treasure spots that enriches lives and brings people together is incredibly rewarding.

Media Stories

Inviting the world to explore Canada is a pure joy and passion. From paddling the Yukon, to strolling the cobblestone streets of old Quebec City, these media stories evoke surprise, wonder and the chance to enjoy unforgettable authentic local experiences.

TOP 10 STORIES

Inviting the world to explore Canada

Top 10 lists and other “listicle” content has become a huge winner in engaging with travelers. These Destination Canada stories end up being picked up in places like Trip Advisor and others major travel blogs.

TRAVEL PHOTOGRAPHY

A selection of travel photos from around the globe. ©Lori McNulty

Let's Start Something NEW TOGETHER

Say Hello!

Ready to tell your story? Need help building a content strategy or brand that makes an impact? Fill out the contact form and say hello!

Contact form

11 + 9 =